Country Research & Cultural Determinants This analysis projects a deeper understanding of the cultural environment of Brazil. A marketing plan requires to contribute of effective research about the cultural aspect and related economic aspects of a country before expansion into these countries. Theories based on Hofstede's cultural dimensions and other related cultural theory is effective to conduct the cultural analysis of the country. Brazil is the world's 5th largest country with a population of over 201 million occupants. So, it is obvious that the market would be providing an effective consumer base in this particular country. This is the largest economy in Latin America and benefits from its position as the gateway to the Mercosur market (Ma et al., 2020). Relevant Country History Brazil has a very rich and colourful history that mirrors the history of colonization. It is important to understand the history and different elements of racial discrimin...