Skip to main content

A CULTURAL ANALYSIS OF BRAZIL

 Country Research & Cultural Determinants

This analysis projects a deeper understanding of the cultural environment of Brazil. A marketing plan requires to contribute of effective research about the cultural aspect and related economic aspects of a country before expansion into these countries. Theories based on Hofstede's cultural dimensions and other related cultural theory is effective to conduct the cultural analysis of the country. Brazil is the world's 5th largest country with a population of over 201 million occupants. So, it is obvious that the market would be providing an effective consumer base in this particular country. This is the largest economy in Latin America and benefits from its position as the gateway to the Mercosur market (Ma et al., 2020). 

Relevant Country History

Brazil has a very rich and colourful history that mirrors the history of colonization. It is important to understand the history and different elements of racial discrimination which are the definite elements and cultures of Brazil that are beneficial and gives one the knowledge of how the culture looks. For a long history, aspects of racial discrimination were prevalent when the United States colonized a particular part of Latin America with the help African slave trade. The colonization of Brazil began in the year 1530 by the Portuguese and later by the French and Dutch consequently. This has a strong influence on the racial mix of Brazil which is quite different from that of the other countries.

Geographical Setting

Brazil is located in the Eastern part of the South American continent and it has its geographic heartland in the various islands of the Atlantic Ocean (Pfeiffer et al., 2022). This is the fifth largest country in the world and it has an extended coastline in the Atlantic Ocean. It shares its borders with Uruguay, Argentina, Paraguay, Bolivia, Peru, Columbia, Venezuela, Guyana, Suriname, and French Guyana.

Social Institutions 

The ethnic groups are mostly white, mulatto and black. Among these 53% of the total population are White and newly 40% belong to mulatto. While the remaining 7% are black. The official language of the country is Portuguese and it has the 6th largest population in the world. The government type is a federal republic and is comprised of 26 states and one district. The capital of the country is Brasilia.

Religion Or Aesthetics

The country of Brazil is mostly influenced by the Catholic culture and most of the population is identified as Roman Catholic. According to a recent estimation, almost two third of the entire population of Brazil are Roman Catholics. Other religious groups are present but as stated above most of them are Catholics. Catholic is the official religion of Brazil and only one percent of the nation is atheist.

Negotiation Style

Negotiation style refers to the process by which two or more groups engaged in the business have altering business objectives discuss and contemplate on a solution that is acceptable by all the groups and the associated stakeholders such that it is beneficial for all. Brazilians view the context of negotiations for developing a beneficial relationship they invest the majority of their time and effort in the negotiation process for developing connections and building relationships with the counterpart. 

Organization Culture & Structure

The organization and environment are characterized by the culture of the country and it consists of elements that are empirically belongs outside the boundaries but affect the business scenario of the country. In Brazil, the society believes in collectivism and the social aspects are less individualistic. It has been contemplated that the organizations in Brazil are controlled through effective rules and regulations that have a comprehensive impact on the organizations along with the regeneration of the legal compliances that are followed in Brazil   (Urdan, 2019). This is because of the history of political unrest that persisted in the country earlier. The Brazilian culture is often represented as a high context culture and the time preference in the country is flexible. The process of interaction is more necessary in the country than the need to get things done for fulfilling the objectives of the business outcomes. The culture of Brazil is characterized for being patient and they live their life in the present rather than thinking about the past or the future.   

Comments

Post a Comment

Popular posts from this blog

Academic Skills for Business and Tourism Management

  Academic skills are essential for students to succeed in their studies and future careers. These skills include critical thinking, research, writing, communication, problem-solving, and time management (Bedford and Wilson, 2020). Developing these skills can help me get better grades, have better relationships with my teachers, and become more successful in their courses. In this reflective essay, I will discuss three academic skills contributed to my success in Business and Tourism Management. Academic skills such as critical thinking, research, and time management are essential for my studies. These skills allow me to analyse and evaluate information, locate and use data sources effectively, and plan and prioritise my time effectively.  Discussion  Academic skills are the skills that students need to succeed in school and college. They include study, research, writing, critical thinking, communication, problem-solving, and time management (Cottrell, 2019). These s...
Post a Comment
Read more

Boeing 787 Project

 Introduction Boeing 787 is a project they flew their flight on October 26 2011, they flew their first commercial flight.  This flight has run between Tokyo to Hongkong. This flight was special, flight and they had decided to market their flight with the tagline “the Dreamliner”. The flight was a special, flight and they have offered passengers 20% fuel efficiency and more open space in the cabin. This flight has run for over 7 years, and the company had spent more money than they have estimated. The flight has much more facilities in comparison o all flights. So this flight has set a new bar for aircraft design and development. As this 787 flight was made by Boeing and they have spent more than 7 years in their flight making. Boeing has put a huge amount of effort into their flight making and they faced different stages of failure then the project got back on track and delved their promise to the people (Boeing, 2022, ).  The project was started in 2003 and the name...
Post a Comment
Read more

Cyber Security Framework

 Introduction Cyber security has become vital for organisations operating in any sector with increased incidents of malware attacks, phishing attacks, DoS and other kinds of cyber attacks. In such a scenario, it is important for an organisation to evaluate its cyber security measures against standard practices to improve and strengthen organisational cyber security. This Article will deal with a case study of WatchIt Capital Ltd., a UK-based firm to implement a secure architecture. There will be an attempt to present a comprehensive plan for this organisation. In an attempt to do this, a security framework will be presented and proposed to the organisation that will be beneficial to optimise cyber security within the organisation. The discussion of this article will contain a list of cyber security capabilities and policies that will be appropriate for WatchIt Capital Ltd. Besides, this article will also delineate cyber security operational processes and metrics for monit...
Post a Comment
Read more