As per the comment of TWAHA (2022), the company has constantly fine-tuned its techniques and maintained the creative spirit to anticipate and guide evolution in the “global digital landscape”. The goal of this company is to enhance the market share, enhance the revenue and lastly enhance the down cost. The vision of this company is to “improve the lives of customers” and “establish an obsession to win customers for life”. As per the comment of Dubal (2022), apart from that the mentioned company also provides their customer with various services while maintaining and keeping high-quality consumers across businesses and homes. On the other hand, the vision of the pamper company is to “serve families and their little ones”.
Pampers is considered one of the most valuable companies in the world for ensuring the baby’s safety and health. As per the comment of Medina Aguerrebere et al. (2022), the brand has been able to create a memorable marketplace providing affordable products for audiences low to medium. The main thing about this company is they can’t make any compromise regarding their quality. As per the comment of Elmada et al. (2022), the company is mainly recognised for its low price with high maintenance parts. On the other hand, airtel is also considered one of the most valuable companies in the world. The main purpose of this company is to serve its potential customers with high-quality products.
Pamper has taken many initiatives to raise consumer knowledge of sustainable business development. The most important thing this pampers presently maintains is a sustainable forestry practice on “100% of the virgin wood fiber used in our diapers and wipes is third-party certified”. On the other hand, airtel also takes many initiatives regarding maintaining sustainability in the marketplace. As per the comment of Dacko-Pikiewicz (2022), the company constantly seeks to deliver long-term sustainable value to all our stakeholders including “investors, customers, employees, business partners and suppliers, Government and regulators and communities”.
Pampers targets customer-based additional elements but its major target is “parents with children of age 0-3 years”. As per the comment of Väliverronen et al. (2022), then they target specifically “working parents living in high population urban areas” as the need is actually better there. As per the comment of Hoseini et al. (2022), the products they market are inexpensive and high-grade, which demands “upper- and lower-income families”. On the other hand, airtel mainly targets people in the “15 to 25 age range and seniors”. Significantly, it is required for a considerable group of “young, urban, low-income social people”.
Pampers had a variety of products for diverse lifestyles and social strata such as “premium Care, Active Baby, and Dry Pants in a variety of sizes”.
The key objective of this organization is to set a proper business policy and market penetration according to the demands and trends in the market. As per the comment of Wijaya et al. (2022), the critical evaluation of the performance of this organization has reflected that this company has the potential ability in managing alternative ways and business ideas regarding the mitigation of market demands. On the other hand, it has been noticed that there is a huge market competition in the international market and this company has the ability in tackling such pressure and providing successful business in this competitive market as well. As per the comment of Culo et al. (2022), the annual reports of this company have reflected that the growth rate of this company is quite positive and future businesses are also focused on making the business sustainable. The current business operations of this company are focused on managing its business operations according to the market demands and customers' behaviours. As per the comment of Meirinhos et al. (2022), consumers are the key stakeholders of any business and retaining a good relationship with the customer is important to make the growth of the business. It has been noticed that in order to make a suitable customer relationship this organization has focused its business operation according to the B2C model. In order to gain customer satisfaction the business operation of this company is customer-oriented and this makes them able to mitigate several changes in the international market.
Marketing strategies determine the long-term strategy implemented by the company to achieve a competitive edge over its competitors and boost revenue. Pampers is widely known for its ‘non-price competition’ strategy which makes it different from its competitors. Pampers does not reduce their price to increase the demand. Pampers set flexible pricing, which is adaptable to change in situations. Pricing of the products is based on consumer affordability and relativeness with the competitors. The pricing of Pampers is in such a way that every segment of society can afford it. This helps in building the huge success the company has today.
Branding and Promotion of the company include 360-degree advertisement campaigns. TV commercials, e-commerce, and even banners of the company are displayed all over the nation. This helps in marketing the product, even to the remotest of places. Placement of the product is channelled at every available platform to customers to ensure that all the consumers are offered the product. Pampers evaluates the movement of its products and also appoints distribution channels and agents to ensure that the products are available at every corner. The promotions and advertisements of pampers are based on intense research of past consumer behaviour. The company has strategised in customer engagement by connecting with the customers through the website. The website turns into a guide to help women during the pregnancy period and images with the ‘recent-mothers’ through the various social media channels. Pampers aim at providing a high-quality product to its customers to ensure that their customers get retained.
A target customer is a characteristic bunch of buyers to whom “the business targets specifically & directs its marketing of products and services”. It is established on “demographics, age, location, gender, income level, profession, etc”. Airtel specifically focuses on individuals in “the age group of 15-25 and the elderly by using different campaigns”. As per the comment of Selaidopoulos et al. (2022), it grabs “the young, urban, social people and low-income mass category as well”. Airtel’s range is comprehensive from nobility to non-nobility, it helps all with its economic and business strategies.
Airtel had opponents such as “Vodafone, Idea, Aircel, and Telenor”. As per the comment of Ivančević and Vlastelica (2022), by employing “social media insights” they are employing interchanges with “their users across all platforms”. Various strategies suggest that “95% of Airtel’s customers are connected through Facebook, Twitter, and Google”. The company is the world's largest company in the mobile telecommunication sector and constantly setting its benchmark on social media. The company has mainly a “formidable person in social media channels”. The brand has constantly and frequently tried to connect with its customers on various social platforms. Apart from that they also try to solve the customer's problems and respond on time.
Comments
Post a Comment